THE UNDERGROUND // A Modern Speakeasy

The Underground is a representation of a modern-day speakeasy, with music and drinks transporting you into a different time. This invitation, featuring a mobile application, is your exclusive ticket to the past. This project rebranded a speakeasy-themed bar in Las Vegas, Nevada. I renamed it “The Underground” to reflect the secrecy of the prohibition and how often bars would be hidden away underground to avoid authority. The illustration and overall colour palette were influenced by Czech artist, Alphonse Mucha, and his illustrations in the Art Nouveau era.

ART DIRECTION   

Jenni Kowalski

COMPONENTS 

Invitation with envelope, App